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Philadelphia, PA - February 1, 2003 - Lexient Corp., an emerging leader in the software development tools marketplace, announced the appointment of Edward Geise as President and CEO.  Geise brings more than 25 years of experience with senior management positions with major corporations as well as with entrepreneurial endeavors.  Geise will spearhead Lexient's aggressive plans for growth and expansion in the software development and testing tools markets.

"Ward Geise's proven customer-facing and leadership experience will help Lexient as we continue to refine our product offerings and build an organization to support our customers' needs," said Michael Dershowitz, Founder of Lexient Corp.. Geise, who also joins Lexient's Board of Directors, will guide the company through this period of rapid growth, while helping to secure capital funding, build a sales and marketing organization, and capture key strategic relationships.  Lexient Founder and CEO Michael Dershowitz will assume the role of Chief Technology Officer, establishing the foundation for an experienced development team to drive creation of a ground-breaking software development and testing tool.

Ward's abilities in expanding emerging technology companies will be vital in supporting our aggressive growth strategy," said Dershowitz.  "Lexient has rapidly identified key needs in the software development market that our technology can meet, and Ward's influence in the Fortune 500 community and enterprise sector will be vital for increasing market share and expanding our presence as a premier software development and testing tool company."

Geise brings a wealth of management experience in start-up and publicly held companies.  He most recently was an investor and Senior Vice President at Timecruiser, an Internet start-up in the education market. He was the President and Founder of Entersoft Corp. Corporation, a firm he grew from pre-revenue to the largest middleware provider in the world, (at the time $20 Million annually) in 3 years, and a partner in Bedminster Group, a technology consulting firm engaged in assisting fast growth high technology firms. Prior to that, Geise was responsible for directing the sales activity at IMC, a company that in 3 years he built into the largest seller of Tuxedo in the world ($25 Million annually), with a commanding market share in the open transactional messaging marketplace. Geise was Vice President for IMNET Inc., a company engaged in the manufacture and distribution of computer imaging equipment which he took from pre-revenues to $32 Million in annual sales. He has held strategic positions with Cap Gemini America, a leading international computer software consulting firm and several computer hardware manufacturers.

"I am extremely impressed with the widespread interest in Lexient's core technology, and am delighted to take on the challenge of leading this experienced team to business prosperity," said Geise.  "The key to building a company from zero to $50 million in sales is understanding what your customer wants and having the flexibility to deliver to that need.  Lexient has the technology, the people, and is building the solution.  Hold onto your hats!"

 

About Lexient Corp.
Lexient Corp. is a provider of software visualization and understanding tools.  These tools are typically used by large software development teams to rapidly understand the complex interactions within source code in order to meet aggressive delivery requirements. Lexient's Surveyor product enables development organizations to perform 20-40% more integration, conversion, or maintenance tasks while lowering error rates. Visit http://www.lexientcorp.com/ for more information or to download a trial version.

 

   

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